AMERICAN HOCKEY LIFESTYLE
NATIONAL BREAKDOWN OF HOCKEY HOUSEHOLDS
|
STATE |
TOTAL |
STATE |
TOTAL |
STATE |
TOTAL |
|
AK |
6,263 |
KY |
1,478 |
NY |
48,274 |
|
AL |
1,201 |
LA
|
2,025 |
OH |
12,051 |
|
AR |
292
|
MA
|
38,138 |
OK |
836 |
|
AZ
|
5,063
|
MD |
5,692
|
OR
|
2,089 |
|
CA
|
24,488 |
ME |
5,538
|
PA
|
25,562 |
|
CO
|
14,064
|
MI
|
52,435
|
RI
|
4,134 |
|
CT
|
10,864
|
MN
|
38,976
|
SC |
1,900 |
|
DC
|
268
|
MO
|
6,655
|
SD
|
1,601 |
|
DE |
799
|
MS
|
744
|
TN
|
3,458 |
|
FL
|
12,641 |
MT
|
2,137
|
TX
|
9,267 |
|
GA
|
2,307 |
NC
|
3,941
|
UT
|
2,531 |
|
HI
|
699
|
ND |
3,777
|
VA
|
4,989 |
|
IA |
2,591 |
NE
|
1,641 |
VT |
4,272 |
|
ID
|
2,272
|
NH
|
6,531
|
WA |
5,392 |
|
IL
|
22,775
|
NJ
|
18,614 |
WI
|
15,383 |
|
KS
|
1,739 |
NV |
1,813 |
WY |
1,521 |
TOTAL: 580,000 members
448,870 American Hockey Households representing more than 580,000
members!
 |
Players
503,869
Coaches
59,146
Officials
26,892
|
Source: USA Hockey and American Hockey
When they are not participating in the game, hockey households are plugged in. Whether
its surfing the internet, DVD player, CD player or the latest video game, hockey
families are on the move… Lodging, dining and entertainment are a necessity for
these on the go families.
|
FAMILIES ON THE GO... |
|
PLAYERS... |
72%
Of hockey families commute to hockey in a Mini-Van, Van or Sport Utility Vehicle.
92%
Of all hockey families eat out during the week. 32% eat out of the house three times
or more per week.
68.3%
Travel with their team, including hotel stay etc. 11.6% take at least 10 hockey
related trips per year.
78%
Have household incomes over $50,000.
Preferred Vacation Activities:
62% Theme Parks
56.7% Sightseeing/Tourism
48.3% Boating/Fishing
36.7% Camping
31.3% Golf
28.7% Skiing/Snowboarding
9% Snowmobiling
|
|
73%
Have attended a hockey camp.
98%
Own, or live with someone who owns, hockey related apparel, novelties or merchandise.
77%
Have purchased inline equipment in the past year.
53%
Take nutritional supplements.
Desired Snacks:
64% Chips/Popcorn/Pretzels
61.7% Fruits
54% Cookies/Crackers
39.3% Yogurt
27% Chocolate Bars
24.7% Nutritional/Health Bars
Favorite Hobbies/Activities:
74% Bike Riding
72% In-Line Skating
61.3% Video Games
48.3% Baseball
47% Sport Card Collecting
42% Golf
36% Soccer
34.7% Football |
HOCKEY HOUSEHOLDS ARE PLUGGED IN!
Have a CD player…………………………………96%
Have video games…………………………….…86%
Have a computer………………………………....92%
VCR/DVD…………………………………............92%
Have access to the internet…………....……….79%
Premium cable channels…….………….......….63%
|
Source: Market Research Associates and
American Hockey Magazine
|