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FAMILIES ON THE GO
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Preferred Vacation Activities: 62% Theme Parks
56.7% Sightseeing/Tourism
48.3% Boating/Fishing
36.7% Camping
31.3% Golf
28.7% Skiing/Snowboarding
9% Snowmobiling
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HOCKEY PLAYERS |
Desired Snacks:
64% Chips/Popcorn/Pretzels
61.7% Fruits
54% Cookies/Crackers
39.3% Yogurt
27% Chocolate Bars
24.7% Nutritional/Health Bars |
Favorite Hobbies/Activities: 74% Bike Riding
72% In-Line Skating
61.3% Video Games
48.3% Baseball
47% Sport Card Collecting
42% Golf
36% Soccer
34.7% Football |
Hockey Households Are Plugged In!
96% Have a CD player
92% Have a computer
92% VCR/DVD
86% Have video games
79% Have Internet access
63% Premium cable channels
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Why Advertise with Skating Dynamics? |
Extremely competitive rates
Multiple pages of advertisements for as little as $10 per month 40,000 hits per
month and growing |
Capture the hockey marketplace
Average length of stay 10 minutes
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Maximum response to your advertisement
Reach thousands of hockey households Maximum impact for your advertisement
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Create a solid customer base
10% - 40% of your advertising dollars supports the Hockey Association or
team of your choice
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Support your local community
Increase local sales of goods and services
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Total control of your advertisement
Make daily changes from your location |
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Hockey Demographics |
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448,870 American Hockey Households |
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More than 580,000 members! |
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78% of hockey households have incomes over $50,000 per year |
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72% of hockey households commute to hockey in a Mini-Van, Van or Sport Utility Vehicle |
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92% of hockey households eat out during the week, 32% eat out three or more times
per week |
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68.3% of hockey households travel with their team, including hotel stay |
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11.6% of hockey households take a minimum of 10 hockey related trips per year. |
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73% of hockey players have attended a hockey camp |
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98% of hockey players own, or live with someone who owns hockey related apparel,
novelties or merchandise |
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77% of hockey players have purchased inline equipment in the past year |
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53% of hockey players take nutritional supplements |
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Source: Market Research Associates and American Hockey Magazine 2003 |
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National Breakdown of Hockey Households |
| STATE |
TOTAL |
STATE |
TOTAL |
STATE |
TOTAL |
| AK |
6,263 |
KY |
1,478 |
NY |
48,274 |
| AL |
1,201 |
LA
|
2,025 |
OH |
12,051 |
| AR |
292
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MA
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38,138 |
OK |
836 |
| AZ |
5,063
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MD |
5,692
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OR
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2,089 |
| CA |
24,488 |
ME |
5,538
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PA
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25,562 |
| CO |
14,064
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MI
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52,435
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RI |
4,134 |
| CT |
10,864
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MN
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38,976
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SC |
1,900 |
| DC |
268
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MO
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6,655
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SD
|
1,601 |
| DE |
799
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MS
|
744
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TN
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3,458 |
| FL |
12,641 |
MT
|
2,137
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TX
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9,267 |
| GA |
2,307 |
NC |
3,941
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UT
|
2,531 |
| HI |
699
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ND |
3,777
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VA
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4,989 |
| IA |
2,591 |
NE
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1,641 |
VT |
4,272 |
| ID |
2,272
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NH
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6,531
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WA |
5,392 |
| IL |
22,775
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NJ
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18,614 |
WI |
15,383 |
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KS |
1,739 |
NV |
1,813 |
WY |
1,521 |
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448,870 American Hockey Households
representing more than 580,000 members! |
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Players
503,869
Coaches
59,146
Officals
26,892 |
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Source: Market Research Associates and American Hockey Magazine 2003 |
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